Because we can't sign em!

It's winter.  The pile of paperwork on your L-Shaped desk has dwindled down to a couple of notes that you wrote three or four months ago during an arduous conversation with your marketing folks in regards to having a website designed or developed for your business.  Just next to those notes are what appear to be ring shaped coffee stains basically tattooed or etched within the wood grain of your desk. One particular stain subtly reminds you that last quarter's revenue was down and that you had the coffee pot brewing full-time as you and your sales people worked to the grindstone just to break even for the quarter.